Fight club by Chick Palahniuk is a novel that essentially deals with the problems faced by men. In his novel, the main character is Jack who is the narrator in the novel. Jack is an ordinary, average working person with a boring job and has no self confidence. He is someone who feels no joy, has a monotonous life, and has no identity of himself. He lives in a condominium with IKEA furniture and he feels that the furniture and the condominium are his identity. This is a very good example of consumer culture and its effect on the average person. When Jack purchases these peices of furniture, he thinks to himself "this is the last sofa I'll ever need" and so on. Thus his picture of himself is based on the purchases he makes and he has no self esteem or confidence and has no picture of himself without those things he purchases and the condominium he lives in. Meeting Tyler Durdon and starting Fight Club changes all this. To Jack, Tyter Durdon is like this "God-like" apparition of masculinity; his sculpture, his personality, his confidence just exuberate masculinity. Joining Fight Club gives Jack something to look forward to, something which gives him a sense of "I am something" and confidence that he is not just an ordinary guy on the road. This confidence is what change Jack's life.
